The leading lingerie brand will open its second Manchester site next week
Leading British lingerie, nightwear and swimwear brand Boux Avenue has announced that it will be opening a huge new flagship store in The Trafford Centre this Autumn.
The new Trafford Centre store will feature a clean and contemporary shopfit for the brand, including luxurious fitting rooms - complete with concierge buttons and bespoke lighting options - in which customers can try on their favourite items and enjoy one of the brand’s renowned expert bra fittings.
“We’re excited to be almost doubling our space with this new unit,” says Chief Operating Officer, Alex Paphitis. “This comes off the back of a significantly strong sales performance over the past 18 months, not only in our stores, but also in our ecommerce channel and with our wholesale partners.”
The new flagship store opens on Wednesday 12 November at 11am, just in time for those Christmas shopping sprees. The new 175SQM store is located on the Ground Floor, next to Space NK and New Balance at the Manchester Trafford Centre.
To celebrate the opening, from 11am Boux Avenue will be offering Goodie Bags worth £30 for the first 50 shoppers who spend £10+ on opening day. The first 50 customers will be able to also enjoy delicious smoothies from The Plant Blends. Throughout the day customers will experience a live DJ set along with a ‘personalisation station’ for free embroidery on your purchases between 11am - 6pm.
The ‘personalisation station’ will also be available for free embroidery on your new purchases from 4pm to 8pm on Thursday 13 and Friday 14 November, then from 3pm to 7pm on Saturday 15 November.
The celebrations continue on Friday 14 (4pm to 8pm) and Saturday 15 November (3pm to 7pm), with customers who spend £25+ being eligible to play their 'Spin to Win' to be in with a chance of bagging mystery prizes: from free beauty gifts, gift cards and more.
Designed in London, Boux Avenue offers a wide range of exquisite lingerie including their viral strapless and push up bras, plus swimwear, accessories and the softest nightwear. The brand has built its reputation not only on the beautiful detailing and luxurious femininity of its products, but also on their quality, comfort and fit, offering an inclusive size range up to an H-cup, all with an accessible price tag.
“As an ambitious business, we’re looking to grow and open further new store locations in key areas where we see demand is already high for the brand but where we do not as yet have a store presence,” adds Alex Paphitis.
Boux Avenue's Trafford Centre flaship officially opens on Wednesday 12 November at 11am.
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