The highly anticipated opening will bring a world-first beauty destination to Manchester
Following on from P.Louise’s nationwide Boots takeover, Stockport-born viral beauty sensation and TikTok’s No.1 brand P.Louise has announced the grand opening of its highly anticipated P.Louise City; a world-first immersive beauty destination at Manchester’s Trafford Palazzo.
Spanning a massive 19,000 sq ft across two floors, P.Louise City is a universe designed for beauty lovers, content creators and experience-seekers alike. Built to challenge everything consumers expect from traditional retail, the concept transforms shopping into an immersive destination in its own right.
Described as a ‘fully immersive beauty playground’, visitors can step into the constantly evolving space which will feature immersive environments, interactive experiences, content creation opportunities, education spaces and community-focused moments designed to blur the lines between shopping and entertainment.
“We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way," says Paige Williams, founder and CEO of P.Louise. “Launching in Boots was a huge milestone for us because it brought P.Louise to the high street for the very first time, but P.Louise City takes that experience to another level. This isn’t just a store, it is our world brought to life. Everything we do is about creating memorable moments for our community and giving them bigger and better ways to connect with the brand they love, and that’s exactly what P.Louise City is all about.”
Leandra Dwyer, Asset Manager at Peel Retail & Leisure, said: "The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team. The bold and immersive retail concept set to launch at P. Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at TraffordCity, the UK’s foremost retail and leisure destination.”
To celebrate the launch, a major event is planned and fans can sign up to the P.Louise City waitlist to be the first to hear more. Subscribers will also receive exclusive previews, behind-the-scenes content, early access to product drops and insider updates.
P.Louise City, Trafford Palazzo Barton Dock Rd, Trafford City, Stretford, Manchester M17 8AS
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