The UK’s largest live entertainment arena has announced a new partnership with the independent Manchester brewery
Co-op Live, the UK’s largest live entertainment arena, has announced a new partnership with local independent brewery ShinDigger.
The Manchester brewer has joined as an official supplier to the venue, with their flagship beer, ShinDigger Session, now pouring across every main bar in the 23,500-capacity arena. Fans will also be able to discover more of the brewery’s seasonal and limited batches through the new ShinDigger Craft Bar, designed as a hub for beer discovery within the venue.
To celebrate ShinDigger coming into Co-op Live, the brewery is offering fans the opportunity to win craft beer for a year from the designated Craft Bar on level 1. Further information on how to enter will be available to Co-op Live ticket holders at events (until 1 November) by scanning the relevant QR code.
Guy Dunstan, Senior Vice President and General Manager, at Co-op Live, said: “Co-op Live is proud to work with local suppliers who reflect the creativity and community spirit of Manchester. ShinDigger is a brilliant example of a home-grown business with bold ambitions, and we’re delighted to showcase their beers to fans across the arena. This partnership reflects our commitment to keeping local at the heart of the Co-op Live experience.”
James Roberts, Managing Director at ShinDigger, said: “Launching ShinDigger Session across Co-op Live, alongside our dedicated Craft Bar, is a milestone moment for us. We’ve always believed independent brewing can thrive on the biggest stages, and this partnership proves it. We’re excited to bring fans a taste of Manchester’s craft scene as part of their live entertainment experience.”
To see what’s on at Co-op Live, visit cooplive.com.
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