SEVEN BR07HERS Brewing Co wants £500,000 through crowdfunding to build new brewery
Respected and loved Salford brewery SEVEN BR07HERS is looking to invest in building a larger brewery and distillery site in the city.
Founded in 2014 by - you guessed it - seven brothers; Guy, Keith, Luke, Daniel, Nathan, Kit and Greg McAvoy, the siblings were inspired by their dad’s home-brewing efforts in their cellar at home.
Fast forward to the present day and SEVEN BRO7HERS now have four successful beer houses and a taproom across Liverpool, Salford, and Manchester, including a partnership bar at Manchester Airport’s T2 Departure Lounge.
Most recently, the brothers opened a summer pop-up in Manchester City Centre within the KAMPUS residential complex - there’s current discussions about this becoming a permanent fixture.
It is our ambition to have a new venue operational by 2026
The crowdfunding callout promises a big investment in the north and aims to provide more jobs for the region as well as revenue.
The initial wave of funding will support the implementation of an upgraded canning line, as well as new tanks for brewing their popular boozy nectar in. This upgrade will help the brand cater to their growing production demands from major retailers, like ASDA and ALDI, whilst also supporting its capacity to fulfil new craft beer arena tenders and contracts.
As part of the expansion plans, SEVEN BRO7HERS is looking to secure a brand-new location to build their ‘forever home’ by 2026. The new site will house a brewhouse, custom-made distillery, packaging, and operations, as well as an onsite taproom and restaurant.
However, the brewery is aware that there’s a lot of blood, sweat and beers…sorry, tears..to bring this project to fruition.
CEO Keith McAvoy, said: “We don’t expect this funding round to be able to finance all our ambitious plans, but this round will lay the groundwork. It will allow us to staff and resource the right team to make this dream a reality.
“It is our ambition to have a new venue operational by 2026, and this new premises would support group revenue to exceed £30m before 2030.”
SEVEN BRO7HERS has operated out of the same brewery since 2017 but are now nearing their operational capacity due to phenomenal demand. Keith McAvoy has described how the brewery plans to tackle this.
“We have two investment scenarios available to us; one is an overhaul and increase of capacity within our current premises, the second is to invest in a new destination brewery in Manchester, suitable for growth over the next 20 years.
“We have several retail opportunities available to us, not only in Manchester but cities across the north including Sheffield, Leeds, Nottingham and York and further south into Birmingham and London. Which we can only explore with more operational space.” McAvoy said.
He added: “Initially we’re raising to support the current production site; increasing the volume and speed of packaging, then looking to invest significantly in a future home for the business in 2023 and 2024.”
Crowdfunding has proved a successful form of sourcing funds for SEVEN BRO7HERS’ growth plans. They crowdfunded back in 2020 and, since then, have utilised every penny invested to maximise the return on investment and promote growth within the business. The total investment, including founder funding is £1.3m from which the company has generated cumulative revenues of more than £14m.
To invest in the crowd fund, click here.
SEVEN BRO7HERS will be offering ‘investor rewards’ to those who support the crowd fund.
A £25 investment will get you a free pint at one of the SEVEN BRO7HERS beer houses, with £100 securing you dinner as a thank you.
Larger investments mean greater perks. A £250 donation bags you a 5%-off investors card for the webshop and bars, with £1,000 donations securing you a 10%-off investors card. Those investing over £10,000 will receive a monthly case of beers for 12 months plus discounts.
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