The viral beauty brand will be taking over a two-floor unit in a Manchester shopping centre
This September, viral beauty giant P.Louise will open its first-ever permanent retail flagship - a fully immersive destination dubbed ‘P.Louise City’.
The Stockport-born cosmetics brand, founded by Paige Williams, will take over a two-floor, 19,000 sq ft unit at Trafford Palazzo, moving beyond traditional retail to deliver a community-led, multi-sensory experience.
Expect bold, ever-changing interiors, bookable experiences, plenty of photo opportunities and even a dance floor. Every corner is designed to entertain, inspire and empower. Shoppers can explore and experience products across the brand’s full offering - from colour cosmetics, skincare, bodycare and haircare - with themed zones for each category.
This launch follows remarkable success from the brand's Stockport-based Open HQ and academy, where the cafe is currently sold out 12 months in advance. The Trafford Palazzo site will act as an extension of the open HQ with a focus on accessibility, interactivity and entertainment-led retail.
“We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way," says Paige Williams, founder and CEO of P.Louise. “This isn’t just shelves and tills, this is a full-blown P.Louise City built by and for our community. It is about creating memorable moments from the second you step through the doors.”
Leandra Dwyer, Asset Manager at Peel Retail & Leisure, said: "The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team. The bold and immersive retail concept set to launch at P. Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at TraffordCity, the UK’s foremost retail and leisure destination.”
To celebrate the launch, an exclusive event is in the works and fans who sign up to the P.LouiseWhatsApp broadcast channel will be first to hear about it. Subscribers will also receive exclusive previews, behind-the-scenes content, early access to product drops and insider updates.
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