Gant are inviting customers to step into an immersive expression of the brand’s American East Coast heritage
Swedish designer brand Gant is bringing American east coast prep to Manchester this spring by unveiling a new pop-up destination at Selfridges Trafford Centre.
Now open, the pop-up offers a curated edit of Gant’s Spring/Summer 2026 menswear collection, featuring the brand’s iconic preppy styles. From striped rugby shirts and chinos to Harrington jackets and elevated everyday essentials, the selection reflects Gant’s signature blend of classic American sportswear and modern sophistication.
The collection features signature green tones and natural materials to create an authentic, modern fashion line. Standing as a key feature is the central kiosk inspired by a classic New York City newsstand, a nod to Gant’s American roots and its long-standing connection to East Coast urban life.
To mark the launch, Gant will also introduce for a limited time: Gant at Selfridges, a hospitality extension to the pop-up inspired by classic New York brasseries, located in the San Carlo Champagne bar. Customers will be invited to enjoy a selection of drinks and small plates, served in a setting that reflects the brand’s understated East Coast elegance.
The Gant pop-up will remain at Selfridges Trafford Centre until 24 May 2026, with the Gant at Selfridges hospitality offering at San Carlo Champagne Bar being available from 9 to 22 March 2026.
Selfridges, The Trafford Centre, Stretford, Manchester M17 8DA
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