LOVE FOOD Fest is a celebration of sustainable eating in Manchester. It will offer free food and drinks, hands-on workshops. The idea is to eat with more environmental awareness.

In addition to saving money by cutting out food waste it would have the same global impact as taking 20 per cent of the world’s cars of the road.

Love Food Fest will be held at The Manchester Museum on Saturday between 11am and 3pm will show visitors ways to cook and prepare food in order to save money as well as the environment.

From complimentary food and drink to hands-on workshops and interactive food games for kids, visitors of all ages can get involved. Foodies can also get inspiration from the cookery classes designed to inspire cheap and healthy meals at home. The festival is free of charge.

The average family household wastes food for the equivalent of £50 a month, which sums up to £680 a year. Over 7.2 million tonnes of food and drink are wasted annually, enough to fill Wembley Stadium eight times.

In addition to saving money by cutting out food waste it would have the same global impact as taking 20 per cent of the world’s cars of the road.

It's all very worthy thinks Confidential, and will make participants glow with pride.

But the notion is fraught with difficulties.

Yes, if people behaved like perfectly rational automata then all that waste would disappear. But humans don't behave like they that, they go for the line of least possible resistance, the methods that make life easier for them.

That goes for preparing food as much as for taking a short cut across a lawn rather than walking all the way round on the official path. 

Let's hope that exercise is not merely about preaching to the converted.

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