GLAMOROUS in name and in style, new online fashion store, Glamorous.com along with Style etc magazine, gave an exclusive sneak-preview of its summer and autumn/winter 2013 collection in Sakura’s VIP Gold room, Deansgate Locks this week.

Keeping a generous supply of champagne and sushi canapés flowing, Glamorous.com dared its fashionable guests to embrace a summer of eye-catching prints, neon brights and waist bearing cut-a-way dresses.  The forecast for autumn/winter’s line is a little more muted with leather panelled faux sheepskin jackets.

Glamorous girls at launch eventGlamorous girls at launch event (Photo credit: Sven Eselgroth)

Fun and affordable, the brand proved a hit with fashion bloggers including Penelope Armstrong of Fashion Fade and Gwen McMullin of This Fashion is Mine, dance group Platnum and local celeb, Waterloo Road’s, Chelsea Healey.

Glamorous.com launch at SakuraFashion Blogger at Glamorous.com launch (Photo credit: Sven Eselgroth)

Guests were treated to makeovers to complete the Glamorous.com look. 

Hair stylists from Manchester salon Too Funky were also on hand to style the ladies locks and beauticians from Seen On Screen provided nail art and makeovers.

Goody bags containing Glamorous knit jumpers in an array of neon tones, BassBuds earphones and Sexy Hair products had everyone vying for their favourite colour. 

Preened and polished, the ladies were ready and set to party the night away. Take a look at the gallery below. 

Nails Glamorous Photo credit: Sven Eselgroth

Glamorous 2Photo credit: Sven Eselgroth

Chelsea HealeyChelsea Healey