A low calorie drink teaming up with a high fashion brand? If you think they’re trying to target the figure and fashion conscious, you’re probably right.
Diet Coke is celebrating its 30th birthday by cracking open a few cans in a photobooth in the Trafford Centre on 17 and 18 August.
Shoppers are invited to have their pictures taken in the booth surrounded by Marc Jacobs’ signature designs inspired by Diet Coke’s three decades and take home a free print too. Free that is, if you’re not counting selling your soul to social media in return, with the hashtag #dietcoke30trafford thank you please.
You’ll also have the chance to get a complimentary Limited Edition Marc Jacobs for Diet Coke bottle, whilst stocks last.