DAISY Knights is a name on the lips of your favourite style crush. From Alexa Chung and Kate Moss to Daisy Lowe and the Delevinge sisters, everyone who is anyone is apparently wearing Daisy Knights. But who is Miss Knights?
Daisy KnightsA relative newcomer to the world of luxury jewellery, she started her brand upon graduating from London’s prestigious Central Saint Martins in 2009.
“I remember seeing the Vermeil Feather ring on Rebecca Ferguson on X Factor, it was pretty cool.”
Since then it has been a whirl-wind few years for Knights; after winning the Bright Young Gem Award in 2009 Knights went on to win Cosmopolitan Magazine’s Beauty Entrepreneur Of The Year Award in 2011. She’s well and truly carved her very own place within the bling industry, accessorising the world’s fashion elite whilst being featured in every major fashion magazine from Vogue to Company. Now it’s Confidential’s turn to see what makes Knights tick.
Jewellery is a very personal part of a woman’s wardrobe and for Knights it is no different. Each of her collections surrounds stories about people in her life. The Wise collection, Knights tell us, “is inspired by my father who taught me how to create jewellery. He is a sailor and wore an anchor tie pin, which I had made him, for my wedding.”
Gold Vermeil Twisted Anchor Wrap Ring, Daisy Knights, £255, www.blackwhitedenim.com
Daisy’s Kim collection, however, is one of the most recent and most photographed. Noted for its delicate use of skull imagery, the collection boasts a playful rock ‘n’ roll feel which has its roots in British punk sub-culture.
“I wanted to create a skull that was not chunky,” says Knights, “I wanted a delicate and grilling skull.” The collection was inspired by a fellow Central Saint Martins student, we’re guessing this student was called Kim?
Sterling Silver Stud Earrings, Daisy Knights, £86.00, www.blackwhitedenim.com
Whilst Knights is known for skulls, anchors, feather shaped knuckle-dusters and dressing celebrities, “I remember seeing the Vermeil Feather ring on Rebecca Ferguson on X Factor, it was pretty cool.” One thing you may not know is that Knights’ is quite the ethical designer.
“I just make sure that every piece of jewellery I design is made from recycled silver,” says Knights, “All my jewellery is fabricated in my workshop so I know my staff are being looked after… I even still make some pieces myself.”
As seen on Rebecca Ferguson, Vermeil Feather Ring, Daisy Knights, £230, www.blackwhitedenim.com
Recycled silver features heavily in Daisy Knights’ production process with an ambition to source only ethically mined silver in the future. The Daisy Knights bespoke line also sources gold and diamonds from ethical sources. However, what is refreshing about the Daisy Knights’ business premise is that whilst being ethically minded and holding environmental concerns at its core, the Knights’ aesthetic isn’t about tree-hugging hippies. Instead, the look and feel is quintessentially luxurious, exciting and right up our street.
Sterling Silver Love Ring, Daisy Knights, £99.00, www.blackwhitedenim.com
Jordan McDowell runs Manchester fashion blog, www.fashionrambler.com
Follow Jordan on Twitter @jordanjmcdowell
