WE all know Vimto. They make soft drinks, right? Well, now it appears there’s a whole lot more to the business than grapes and berries. Now the name is all about bricks and mortar too.
The development will combine modern and fresh styling with the heritage of the area, sympathetic to Chapel’s Street colourful history. And Vimto played its own part in that, of course.
Vimto was created by John Noel Nichols on Granby Row in Manchester city centre in 1908 as a healthy ‘pick-me-up’ cordial designed to counteract the ‘evils’ of alcohol. One of the first factories for the production of the drink was across the River Irwell in Salford close to the site of Vimto Gardens.
This is a development of 83 apartments and 14 town houses with a private shared courtyard on the first floor, providing a peaceful idyll in a city centre space.
The scheme is part of the Salford Central regeneration, delivered by English Cities Fund (ECf), a joint venture between Muse Developments, Legal & General and the Homes & Communities Agency (HCA), and in conjunction with Salford City Council.
With close proximity to the city centre, the apartments and townhouses are expected to be popular with young professionals and families particularly attracted by its gateway location. The development will combine modern and fresh styling with the heritage of the area, sympathetic to Chapel’s Street colourful history.
And Vimto played its own part in that, of course.
Vimto’s managing director, Marnie Millard said: “We’re delighted to be associated with this project and are proud to have Vimto represented as part of such an exciting development in the city”.
It seems local residents have caught the Vimto buzz too. Hessel de Boer who lives close to the development site approves of the name: “The Chapel Street development site has a long and interesting history. Vimto Gardens is really memorable as well as being highly appropriate.”
Residents, locals and visitors to the area can expect the first homes ready to move in by late 2014/early 2015 and high demand is anticipated.
So, if mixed up fruit can become mixed up living, this stylish development will undoubtedly capture its quirky history, as well as support Salford’s regeneration in the process. And the people of Chapel Street will surely raise a glass to that.
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