Marketing Assistant

Join a property management company with a revolutionary approach. Capital Properties is seeking a Marketing Assistant to support their digital marketing efforts, with special attention to Social Media.

You will learn the ins and outs of the business and how to make web, email and social media a productive part of their overall marketing efforts.

You are expected to have experience with social media on (at least) a personal level. Social media use on a business level is preferred. You must be able to think strategically and see how social media fits into a business’ marketing strategy, not just “selling” to customers, but building long-lasting relationships by providing value to them.

You must be able to assist in formulating social media plans (once ample information is provided to you) and then carry them out (with assistance). You must be able to measure and document the impact of social media, and then suggest action-steps to increase impact.

You will be performing the following tasks:

• Creating new profiles and pages (Facebook, Twitter, LinkedIn, YouTube, etc.)
• Uploading videos, photo albums, etc.
• Finding users to follow/friend/like the business.
• Writing and posting posts/tweets/updates, etc.
• Tracking the growth and the impact of social media on the business.
• Replying to comments, messages, etc.
• Reporting findings to the team.
• Consistently learning and growing. Asking pertinent questions.
• Creating Mailchimp Lists and templates for delivery of email marketing.
• Updating website with news, events and promotions.

Skills and attributes you are expected to have:

• Excellent written and verbal communication. Strong editing skills.
• Energy, with a desire to come up with fresh ideas on how to grow Capital Properties' online presence.
• Ability to identify a target market and “speak” to that consumer through social media.
• Creativity, with an eye for design.
• Ability to develop a detailed and professional marketing plan.
• Knowledge of social media – Facebook, Twitter, LinkedIn, YouTube, blogs, etc.
• Ability to create and upload Twitter and YouTube backgrounds. Minor video editing skills are a plus.
• Willingness to create video blogs, write press releases, and Facebook posts daily.
• Experience of proofreading and editing.
• Ability to deal with uncertainty.
• Ability to contribute individually, and participate in cross-functional teams.
• Knowledge of digital media software – Photoshop or other graphic design software is preferred.