THERE was a time when a company website was seen as optional rather than vital. The same is happening with the company video on that website. If you haven't got one yet, you will have soon. It's a way of building sales and communicating with customers that businesses are realising they can't afford to do without.

2011-11-03 14.13.54 Manchester-based Wallop Video specialises in creating professional online videos at cost-effective rates. They're currently offering Confidential readers a 20 per cent discount on their services.

This creative, independent team will capture the impact of your event, turn your brand into an engaging, convincing film, and create online video that gets people talking about your business.

Wallop Video is used by businesses and organisations including The Halle, St Ann’s Hospice, Manchester United and The Drum. They have extensive experience in broadcast television and corporate video production.

Wallop can handle the entire video production process, from the concept and script to the filming and post-production. Talk to them about what you want you want to achieve, and they'll create a professional video that does just that.

Have a look at their show reel to get an idea of the kind of online promo they could produce for your company:

Wallop Video prices for event, web and promo videos start from £500 (£400 with your 20% discount).

Get in touch with Wallop Video on 0771 123 7613 or email byronadevans@gmail.com. To get your 20% discount, please quote reference number MCHD01

Why your company needs an online video

 Websites without video content are starting to look dated, particularly to audiences younger than 25-years-old. 2011-11-03 14.50.53But it's not just the YouTube generation who appreciate being able to watch what you do rather than read about it.

A short video is often the best way to demonstrate your products and services. It conveys complex information quickly and puts memorable images in people's minds. Unlike written content, there's no effort required by the audience. As such, it's the most accessible – and potentially the most powerful – feature of your website.