Road deaths in the region fell by 29% in 2013, according to police.
“While it is pleasing to see that less people are being killed on our roads, 35 people still lost their life last year and this is 35 too many."
Following a 42% rise in road deaths in 2011 on the previous year, a figure that Chief Constable of Greater Manchester Peter Fahy at the time called 'absolutely awful', Greater Manchester Police launched a major road safety crackdown named Operation Dice in 2012.
53 people were killed on the region's roads in 2010, jumping to 75 in 2011. Following the crackdown, police reported 49 road deaths in 2012, falling to 35 in 2013 - a reduction of 29%.
2013 also saw a reduction in injuries, with serious injuries falling by 4% and slight injuries by 11%.
Chief Constable Peter Fahy launching campaign
A combination of speed, drink and drugs as well as the increased use of mobile phones and ignoring seatbelts are cited as the principle causes of road accidents.
Chief Inspector Rachel Buckle from the Serious Collision Investigation Unit said: “While it is pleasing to see that less people are being killed on our roads, 35 people still lost their life last year and this is 35 too many.
“Losing a loved one is terrible no matter what but to lose somebody so suddenly and tragically in a road accident can be difficult for families to ever get over. It is for this reason that our officers have been working tirelessly to make the roads safer so that ultimately we can save more lives.
“Many accidents could be avoided if people took more care and responsibility – simple decisions can literally make the difference between life and death so slow down, give the road your full attention and never get in a car after drinking.”
Road deaths in Greater Manchester peaked in 2007 at 93. With 35 road deaths in 2013, that's a 62% reduction in seven years.
To help police reduce road deaths please report dangerous drivers, those driving while disqualified or while under the influence of alcohol or drugs either directly to Greater Manchester Police on 101 anonymously through Crimestoppers on 0800 555 111.
Police officer using breathalyzer
