TO CELEBRATE the launch of the new 208, Peugeot - experts in the field of forging tedious links between product slogans and publicity campaigns - are giving the people of Manchester the chance to show off their dancing skills, and win a trip to Ibiza.
The ‘Let Your Body Drive’ campaign launched online in April with a new video from US internet dance sensation Marquese Scott, AKA ‘Nonstop’.
“The video entries will be evaluated by both judges and YouTube viewers.”
On Friday 25 May, Peugeot will be coming to the Trafford Centre with the Body Drive stage where Pineapple Dance Studio instructor, ‘Super Malcolm’, will be giving live demos and encouraging everyone to step up and record a short performance of their own to be in with a shot of winning a trip to Ibiza for themselves and seven friends.
Anyone not able to make it to one of the live events will also be able to take part by uploading videos of their performances to YouTube.
All successful entries will be judged by a panel of experts to decide who deserves their place in Ibiza.
Commenting on the video and campaign, Marquese Scott, AKA ‘Nonstop’, said: “It’s a real honour to have been invited to bring my moves to the UK, the home of so many incredible musicians, dancers and passionate fans of both.”
Super Malcolm, who will be leading the tour in Manchester said: “This is an amazing opportunity for Manchester’s most talent dancers to show the world they’ve got what it takes and win a top holiday at the same time. Nonstop’s amazing videos and huge rise to fame proves that anyone can become a star overnight, the question is, can you?”
The closing date for all competition entries is midnight 10 June, and the winner will be announced on 28 June.
The video entries will be evaluated by both judges and YouTube viewers. A panel of judges will choose one winner from a shortlist of the 10 most public voted for videos in accordance with the Contest’s Official Rules.
The winning video will have the opportunity to spend a week in a luxury villa on the island of Ibiza, for a maximum of eight adults during September 2012.
Here’s the kind of thing you’ll need to be breaking out to be in with a chance of winning.