THE maker of Lambrini has been revealed as the headline sponsor of this year’s Liverpool International Music Festival.
Huyton-based Halewood International, which also sponsors the Grand National race meeting with its Crabbies ginger beer, will be heavily promoting its Red Square Vodka brand to tens of thousands of Liverpool festival goers over the August Bank Holiday weekend.
The company, the UK’s biggest alcoholic drinks manufacturer, says it wanted to be involved in a city-based event which has a wide and diverse appeal.
It will be bigging up its beverages across key areas of the site and throughout the city at designated venues. Punters can expect to stumble across “Red Square signature cocktails prepared by an expert mixologist, flair bartending, relaxation and chill out areas plus sampling and competitions. There will also be festival 'activations' for the other brands in Halewood International’s portfolio, Lambrini and Crabbie's Original Alcoholic Ginger Beer.”
LIMF Summer Jam - organised by Culture Liverpool - takes place at Sefton Park over the August Bank Holiday from 29-31 August and features headliners such as Basement Jaxx, Labrinth, Echo and the Bunnymen with the Royal Liverpool Philharmonic Orchestra, Space, and The Real Thing,
Now in its third year, LIMF says the alcohol branding adds a “significant new dimension” to the festival and the financial support will allow it remain free.
Joe Anderson, Mayor of Liverpool commented on the sponsorship: "We are delighted to be working with the team at Halewood International who will be providing a great deal of support for LIMF 2015. Halewood International are a respected local company who were very keen to be involved in the music festival and it's brilliant that the private sector see and understand the benefit that free events like this bring to residents and to the local economy. With support like this from Halewood we will be able to take the festival to the next level and ensure Liverpool’s global reputation for free outdoor and accessible events grows."
Peter Eaton Snr, deputy chairman of Halewood Internationaml added: "Halewood International are very pleased and excited about this new partnership with Liverpool International Music Festival. It’s a fantastic music event and as a local business is something we’re proud to be involved in. The partnership presents a perfect opportunity to kick off the new campaign for our Red Square Vodka brand and gives the people of Liverpool a fantastic experience whilst witnessing spectacular performances from globally renowned acts. We are looking forward to working closely with the team at LIMF and being part of a unique and fun experience for the music fans visiting this year’s event.”
As the cry would go up when LIMF’s illustrious forerunner, the Mathew Street Festival, was upon us: drink responsibly children.
