It'll be the brand's first UK store outside of London

Los Angeles-based cosmetics company NYX is opening a new dedicated store in Trinity Leeds, which will be the brand’s first outside of London.

Founded in LA back in 2010 with the aim of providing “department store quality at drug store prices”, NYX became popular in stores such as Sephora, before being bought out for $500million in 2014 by L’Oreal, and in 2016 they started opening devoted bricks and mortar stores for the brand.

NYX products are currently available from a concession in Boots in the city centre, but the new outlet in Trinity will be the first devoted NYX store in the city, and the first of its kind anywhere in the UK outside of London.

In other Trinity news, part of the former BHS store has been let to New Look, who are upsizing into 15,000sq ft of the vacant lot before Christmas.

NYX Cosmetics is due to open in Trinity Leeds this November

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