The new opening will be the brand’s northern flagship
Pioneers in the pursuit of flawless sleep and the official supplier to the Swedish Royal Court for three generations, Hästens is a brand appreciated by celebrities, royalty and elite athletes who treat quality rest as a non-negotiable.
The Cheshire store will be the only Hästens store in the north of England, a testament to Wilmslow’s reputation as one of Cheshire’s most prestigious shopping districts. The new sleep boutique, located on Water Lane, will bring the globally acclaimed Swedish bedmaker’s sustainably produced, hand-crafted, bespoke products to the northern audience.
“We are delighted to bring Hästens to Wilmslow,” said Jake Lewin, Store Manager Hästens Wilmslow. “Wilmslow’s reputation for refined living and quality aligns perfectly with our philosophy. This new store allows us to connect with customers who value craftsmanship, sustainability and the importance of restorative sleep. We look forward to introducing the Hästens experience to the region and helping people discover what truly exceptional rest feels like.”
Since 1852, Hästens has been perfecting the art of sleep with an unwavering commitment to the highest quality materials and masterful craftsmanship. Each bed is Handmade in Sweden by skilled artisans and sustainably produced using natural, premium materials like pure cotton, wool, flax, slow-grown Swedish pine and responsibly sourced horsehair.
Horsehair, Hästens’ most prized natural fibre, forms the foundation of many of its designs. Hollow and naturally spring-like, it acts like millions of tiny air springs, providing support while circulating air through the mattress to maintain an ideal sleep climate.
Each material is sustainable, biodegradable and chosen with absolute integrity, a commitment that sets Hästens apart and ensures every bed is built to last for decades while offering a uniquely restorative night’s sleep. Visitors will be able to explore Hästens’ complete collection of handmade beds, mattresses, linens and sleep accessories, including the brand’s iconic blue-check designs, personalised luxury configurations and the finest sleep materials sourced from nature.
Highlights include the Hästens Grand Vividus, designed in collaboration with internationally renowned designer Ferris Rafauli and loved by celebrities and sleep experts alike. Music artist Drake is among its admirers, famously stating that “the bed lets you float…” when describing it.
Alongside the brand’s premium beds and mattresses, guests will also discover a curated range of Hästens sleep accessories including 100% satin cotton blue-check pyjamas, signature down boots, pillows and down quilts and more. What’s more, guests are invited to book one-to-one Sleep Spa Consultations where trained sleep specialists will guide them through materials, construction and comfort levels to ensure their purchases suit their needs.
The fully immersive boutique also features an enclosed Sleep Suite, created to replicate the optimum sleep environment. Guests can trial beds under conditions scientifically proven to support rest across all of the senses, including temperature and airflow calibrated for night-time comfort, natural aromas designed to promote relaxation, sound control to encourage deeper sleep and even lighting tailored to enhance sleep conditions.
“Wilmslow is the perfect location for Hästens - a town known for high standards and a discerning local community who appreciate investments that genuinely enhance wellbeing. We are excited to join a thriving high street and become part of a local culture that values premium retail experiences.” adds Jake.
To find out more about Hästens and their products, visit hastens.com/uk.
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