THE new Travelodge down at The Strand is offering its customers a free 'Scouse Brow' kit,
For the uninitiated, this is not like a Glasgow kiss or a thick ear.
No, the hairy eyebrow, made famous by make-up artist and hair stylist Jodie Lundstram in the TV programme Desperate Scousewives, is a new trend, apparently sweeping the nation.
Fans of the scouse brow include the high-brow - the Duchess of Cambridge and Keira Knightley (you can bet they don’t call it that) – and the... well, Alex Curran and Abby Clancy.
The free kit is available at reception at the new Liverpool Central Strand Travelodge hotel. Basically a stencil that you stick over your own eyebrows and a pencil to colour it in.
Shakila Ahmed, Travelodge spokeswoman, said: "We have seen a surge in room bookings for our Liverpool based hotels since the popular E4 reality programme Desperate Scousewives started. The programme based around fierce fashion and the famous WAG lifestyle has certainly helped showcase how truly glamorous the UK's sixth most visited city really is.”
“Interestingly”, it says here, four out of the 30 staff members at the new budget hotel have the same names as the Beatles.
Except only the first names. And one is not called Ringo.
Manager Paul Jones said: "On the first day of my training programme with my new team, I made an unbelievable discovery. Alongside myself, I had team members called: John, Richard and George.
"I was totally flabbergasted that within my team we had namesakes from Liverpool's most famous boy group, The Beatles."
Anyway.