Doors open to the new Hatchet Harry's axe-throwing venue on 25th July at 4:30pm
If lockdown has left you longing for something a little bit different to do, we’ve got some great news for you. Hatchet Harry’s is bringing the social sport of axe throwing to Liverpool this month along with ambitions for a competitive league.
Axe throwing has become a competitive sport in America and Hatchet Harry's are determined to cultivate big leagues in the UK. Hatchet Harry's teaches the techniques of Canadian axe throwing and prides itself on excellent customer service and teaching axe throwing in an enjoyable way with an emphasis on safety.
People want to drink but they want to do activities as well. They want experiences, they want memories
Hatchet Harry's is run by managing directors Jack Beadle and Richard Bridge, who had been running axe throwing and other outdoor activities for two years in the North East before they had the idea for an indoor range. Within 6 months of opening, Hatchet Harry's had catered for 5,000 customers in Newcastle.
They opened the first branch in Newcastle in May 2019, followed by Glasgow in February 2020. Liverpool will be the third branch, opening in July 2020 with more venues planned by the end of the year. The people behind Hatchet Harry's bring a welcome whack of business optimism and ambitions for a big league to Liverpool as the quirky sport gains traction across the UK.
“It’s a strange time to be launching a business. Regardless if we’re excited about it or trust it, it is a funny time,” says Jack Beadle. “We shouldn’t be doing what we’re doing… from the outside world it probably doesn’t look like it makes sense.”
But Jack and Richard are optimistic in the face of business worries and confident they can provide jobs for the city. They also have faith people will enjoy the competitive social sport after being cooped up for three months. “I think the people we target are looking for stuff to do, they’re bored, coming out of lockdown, they’re sick of being locked up”, Beadle says. “They’re quite happy to go to bars and enjoy themselves again after being cooped up for three months, some with 80% pay and nothing to spend it on. No holidays this year, so they’re looking for stuff to do in the UK.”
View this post on InstagramHere at Hatchet Harry's Newcastle we take the health and safety of our customers very seriously, with measures in place to prevent the spread of Covid as much as we can: We provide hand sanitizer throughout our venue, each cage comes equipped with plexiglass barriers separating them. Each customer is provided with their own axes to use which are wiped clean before and after every session. Staff also come equipped with masks to wear for our customers convenience. We want everyone to be able to feel safe and secure whilst throwing with us! #healthandsafety #wearamask #covid19 #lovemiddlesbrough #newcastle #newcastlelife #throwingaxe #axethrowbkk #ignewcastleuk #axethrowingevenue #newcastlelifeagain #newcastleforlife #newcastlelifestlye #axethrowingcoach #craftaxethrowing #axethrowinggoldcoast #axethrowingns #newcastlebynight
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Axe throwing is set to be a new trend as people are looking for new experiences after lockdown. The top three types of group bookings for Hatchet Harry's venues are stag dos, date nights and birthday parties.
“It’s well proven Millennials are now spending more money on experiences than they are on things,” says Beadle. “They’re looking to spend their money on things they can enjoy with friends. People want to drink but they want to do activities as well. They want experiences, they want memories.”
“It’s gone from a leisure activity like what we would have classed darts as maybe 20 years ago, where it’s turned into something bigger (in America),” says Beadle. “I think the UK’s going that way. It really needs a venue in every city, so people can start throwing regularly, and then it can really turn into that competitive side.”
Hatchet Harry's make axe throwing safe and fun and always put the safety of customers first. They have implemented various measures to protect customers from Covid-19 including the provision of hand sanitiser throughout the venue, each lane is caged off with plexiglass barriers and each customer is provided with their own axe wiped clean and sanitized before and after each session. Masks are not compulsory for customers but instructors will wear them.
Doors open to the new Hatchet Harry's axe-throwing venue on 25th July at 4:30pm. Book online here
Hatchet Harry's, 9 Gibraltar Row, Liverpool, L3 7HJ