NEVER mind trampling over fallen shoppers’ heads to get your hands on a big telly or some Beats By Dre this Black Friday, get yourself down to Pieminster for some pay-as-you-feel comfort food.

Shelter helps millions of people struggling with bad housing or homelessness every year, and Black Pieday is a chance to support the charity and get a pie in return.

The most comforting part of it is that you’ll be doing something charitable while you stuff your chops - as all profits from the day are going to housing and homelessness charity Shelter.

In a double-whammy of do-gooding, the event is also a way of reusing food waste, as all of the pies being given away are unsold surplus which have been frozen for redistribution, rather than chucked away.

“With many of us gearing up for a Black Friday spending spree we wanted to turn this event on its head and use it to do something good”, says Pieminster co-founder Jon Simon.

“Shelter helps millions of people struggling with bad housing or homelessness every year, and Black Pieday is a chance to support the charity and get a pie in return.”

Hundreds of pies from across the range will be available from the pie pop-up, opposite the Corn Exchange from 8:30am on Friday 25 November, so you can pick up a pie on your way to work, or to give yourself sustenance on the way to the sales.

Black Pieday is part of Pieminsters “Little Acts of Pieness” campaign, which, having launched in Spring of this year, has donated 18,000 pies to help raise thousands of pounds for local and national charities.

Pieminster, 15-17 Duncan Street, LS1 6DQ