'EFF YOUR beauty standards' - the core message from the weekend's first Curve Fashion Festival at Manchester Central (Saturday 26 September).
The all-day event was a happy celebration of the fuller figured woman.
With the help of Mississippi-born 'body positivity' campaigner and model Tess Holliday (pictured above), celebrated plus-sized model and daughter of 'The Hoff', Hayley Hasselhoff, and Emmerdale star Lisa Riley, the event showcased the best in plus-sized and curve-focused fashion brands.
A range of sizes took to the Curve Festival catwalk while clothing brands such as Evans were on hand to help ignite a body positivity movement here in the city centre and raise a middle finger to the fashion industry, which still struggles to accept curvier body types.
Created by fashion stylist Zoe Ellis-Pennick, The Curve Fashion Festival has aims of becoming the largest plus-size event in the UK.
"We found that there's all these amazing designers who aren't able to showcase at London Fashion Week. We want to show that plus-sized fashion is fashionable. Everyone should have the opportunity to showcase their work," she explains.
Ellis-Pennick says 'plus-sized' is a term that should be embraced - Read the full interview with Zoe Ellis-Pennick here
The all-day event was a chirpy celebration of the fuller figured woman. Bloggers and shoppers all came dressed for the occasion opting for bold prints, feminine shapes and tiaras...
Take a look at our gallery of the best dressed below...