And they're welcoming the UK's first Anastasia Beverley Hills counter this month...
With a total of 170 brands, 25,000 products, close to 3000 shades of lipsticks and 1500 shades of foundations, bigger certainly means better for Selfridges Trafford’s expanding beauty hall.
Launching from Monday 21 May, Anastasia Beverley Hills has been revealed as one of the new beauty brands to set up shop at Selfridges Trafford, as the department store rolls out the first of three phased openings.
It will be the cult beauty brand’s first UK bricks and mortar space, taking a permanent counter alongside world-renowned cosmetic line Huda Beauty.
Doubling in size, the beauty hall will soon span over 20,000 square foot when it is completed in September, making room for 80 new cosmetic lines, 25 of which will be exclusive to Selfridges in the UK.
Selfridges promise the ‘most eclectic beauty product offer anywhere outside London.'
With more space, Selfridges’ most popular brands also get larger counters, including Mac, Nars and Giorgio Armani, which will also be unveiled this month. The department store also promises exclusive releases from Hourglass, By Terry, Lime Crime, Natasha Denona and Le Labo, as part of the complete redesign of the beauty hall later this year.
It’s exciting news for beauty and skincare lovers, as Selfridges promise the ‘most eclectic beauty product offer anywhere outside London.'
“Vicki Cain, General Manager at Selfridges Trafford, commented: “Our beauty hall has become the go to destination in the North West for beauty fans. The expansion will create a unique and unrivalled beauty offer, where established names sit next to the most experimental brands and exciting innovative newcomers.”
Selfridges Trafford will celebrate the opening of phase one with a programme of events in June. The full beauty hall master plan is due to be completed in autumn 2018, with an expansion of the children’s department.
What's more, womenswear has moved exclusively to the upper floor and now hosts a range of new and exclusive contemporary and designer brands including new Zadig & Voltaire and Ivy Park. Accessories will be moved to a new home within the store and a new Personal Shopping suite, offering shoppers the very best in personalised service, will launch next season.
