WHEN you see Selfridges' yellow bags on the arms of shoppers around the city, whether consciously or sub-consciously, the branding will be absorbed.
A range of well-known products have been stripped of their logos in a bid to give us all a break from the constant bombardment of branding.
Name aside, Selfridges has managed to take ownership of an entire colour and by doing so they’ve successfully found a way of getting inside consumers’ heads, as well as their wallets.
And if you’re still not convinced, the department store’s latest ‘No Noise’ campaign will further prove it.
A range of well-known products have been stripped of their logos in a bid to give us all a break from the constant bombardment of branding, and no doubt make a bit more money in the process.
According to Selfridges the chosen brands and products will ‘all celebrate the beauty of a minimalist aesthetic and focus on a product’s quality and function rather than its packaging or advertised image.’
Remember 'No Frills'?However, removing the logos does not equal de-branding of course and only serves to reinforce how certain companies have excelled when it comes to the psychology of shopping.
Some of you may buy these ‘No Noise’ products, some of you won’t, but we’ll all definitely look. And Selfridges wins again...
Perhaps the day Selfridges takes Kwik Save’s old ‘No Frills’ approach to de-branding, we’ll really be able to take this type of initiative seriously.
