Manchester’s Native Youth wins Young Fashion Brand of the Year

Stocked in Topshop and ASOS, spotted on supermodels Cara Delevingne and Kendall Jenner and available worldwide through over 325 wholesale accounts – all achieved before the brand’s fifth birthday. It should come as no surprise then that Manchester’s Native Youth scored Drapers award for the Young Fashion Brand Of The Year 2017 for the second year running.

Initially launched with menswear in 2013 before adding womenswear in 2015, the Manchester born-and-bred brand targets 18-to-25-year-olds with affordable luxury pieces. Celebrating casual style and workwear, the brand gives a nostalgic nod to quality made products that stand the test of time, whilst jazzing up designs with bold prints and modern cuts. True to its millennial targeting, Native Youth’s product also transcend gender, with fabrics used across both men’s and womenswear and unisex items proving popular -  the first gender-neutral piece, the Apex Parka coat, was released for Autumn 17 and sold out quickly.

Drapers praised the brand for its international growth, strong identity and “amazing” marketing.

A post shared by Native Youth Men l Women (@native_youth) on Dec 14, 2017 at 12:03am PST

Drapers praised the brand for its international growth, strong identity and “amazing” marketing.  The brand was judged on its commercial success and product offering, as well as their wholesale relationship and strategy.

Native Youth is the brainchild of Ash Kumar, a Manchester Metropolitan graduate who started his fashion career working at the family-run high street fashion house Influence. Influence was founded in the 1970s by Kumar’s grandmother, and is now run by Kumar and his brother Sanjeev, who are both directors.

A post shared by Native Youth Men l Women (@native_youth) on Dec 30, 2017 at 8:43am PST