Dead Legacy will launch its first store at the Oxford Road pop-up this April
Hatch, Manchester's answer to Boxpark in Shoreditch, is beginning to flesh out its pitch under the Mancunian Way on Oxford Road.
With plans to install a range of local independents - from a butcher and a baker (and a candlestick maker?) - alongside the likes of Takk espresso bar, Ol craft beer bar and Well Hung street food, the Bruntwood-owned pop-up retail and dining complex has revealed a raft of number operators, including Love and Labour organic wines, Nonsense gift shop and local florists Beehive.
Now, helping to up the fashion stakes is Manchester-made menswear line Dead Legacy.
Opening at Hatch on 16 April 2018, it’ll be the first physical presence in the city for the 'urban clothing' brand, which counts Manchester United players Chris Smalling and Kieran O’Hara as ambassadors.
Split into three sections, the new store will launch with Dead Legacy's new summer collection inspired by ‘sports and modern life’. Think bold summer prints and classic styles in statement t-shirts, athleisure wear and more.
Dead Legacy say shoppers should expect a 'dynamic and customer friendly experience', as customers will not only be able to buy from the store but will be able to place orders via iPads for a door-to-door drop off service.
"We have had great success with Dead Legacy in the wholesale channel with retailers buying into us such as JD Sports, USC and House of Fraser that we wanted to bring our brand ethos to life with our very first store," says Julie Featherstone, the director of Dead Legacy. "We picked Hatch due to the fantastic location in our home town of Manchester."
The store will act as an extension of its online store Deadlegacy.com which attracts customers from all over the world including the USA, Australia, Germany and Sweden.
To celebrate the store launch, Dead Legacy will offer 25% student discount to students with a valid NUS card. More at Dead Legacy.