STELLA’S done it. Donatella’s done it. So it’s no surprise that Isabel Marant is the latest designer to cash in on the high street.
The Parisian designer will collaborate with H&M this November, aiming to bring her ‘urban attitude, boho elegance and rock ‘n’ roll spirit’ to the high street store. She will reportedly create ‘a wardrobe of must-have pieces inspired by her signature style.’
Speaking about the new venture, she said: “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
Expect snaking queues and poor old ‘Divided’ vests-a-flying as H&M hipsters fight to get to the new collection first when it launches on Thursday 14 November. And if you can’t be bothered to battle in person, have your mouse at the ready instead. The collection, featuring clothing and accessories for women and teenagers, will be available online.
