UK sales rose to £180m in the last four months of 2018

Following a bitter sales battle between retailers last Christmas, fast-fashion phenomenon emerged triumphant.

The Manchester-based online retailer, which first began trading in 2006, is reportedly celebrating a ‘44%’ sales surge after a strong December. The clothing group is said to have 'bucked the trend' of a widespread retail slump, affecting the likes of Primark and ASOS.

According to The Guardian,'s UK sales rose ‘by a third to £180m over the last four months of 2018', and total group sales witnessed an increased revenue of £328 million in the same time period.

This comes after retail rival,, ‘issued an unexpected profit warning after a poor November', The Guardian reports. 

The case couldn’t be more different for the physical high street.

18 05 29 Boohoo is based on Dale Street in Manchester

Though an over-saturated market (with more than ten established fast-fashion brands in Manchester alone), continues to crack the 16 - 30 audience with its cheap and trend-led clothing. Now estimated to be worth just over 2 billion pounds, the group also owns youth-focused brands Pretty Little Thing and Nasty Gal - both of which have seen a 95% sales increase.

The case couldn’t be more different for the physical high street.

Overall, 2018 was a bleak year for major chains. House of Fraser fell into administration, threatening the status of its Manchester flagship. Next and Debenhams suffered low performances and Marks & Spencer, a cornerstone retailer on the British high street, recently announced plans to axe seventeen stores risking 1000 jobs.

These reports make Boohoo's success even more admirable - and, for the most part, unprecedented. Bosses Mahmud Kamani and Carol Kane are 'delighted' and believe 'global growth opportunity is significant'.