LET'S be honest ladies, who wouldn’t want skin like Latino lovely, Jennifer Lopez?

The singer/actress is turning 44 this year, with skin that remains flawless and youthful. Genes of course play a part, but she is also known to use crafty, collagen-inducing wrinkle filler, Tetrapeptide-21.

This ‘hero’ product has been heralded by A-List celebrities, including J Lo, and is now coming to cosmetic budget store, Superdrug.

Coincidentally it has also been clinically proven to work faster, with a nine per cent wrinkle reduction in just four weeks, compared to StriVectin’s Eye Concentrate for Wrinkles (RRP £49), which claims to take double the amount of time

Developed by a team of experts, B. Flawless Targeted Wrinkle Filler contains the wrinkle buster used by brands such as Philosophy, yet costs less than a fifth of the price.

B. is a new beauty brand which aims to distract women from the overblown claims of many hyped up brands and offer a collection of premium skincare to give women a confidence boost, whilst also improving the firmness and elasticity of skin.

With the launch collection taking years of planning and research, Maxine Leonard, B. Makeup Artist said: “B. is about living life beautifully. The way we live our life is changing and we believe the beauty industry hasn’t kept pace with guiding women and giving them the confidence they need to project their own beauty.”

Get skin like JLo for lessGet skin like JLo for lessThe brand will be exclusive to Superdrug and the sought-after ingredient will retail for just £9.99, a small price to pay for an exact replica of a designer product.

Coincidentally it has also been clinically proven to work faster, with a nine per cent wrinkle reduction in just four weeks, compared to StriVectin’s Eye Concentrate for Wrinkles (RRP £49), which claims to take double the amount of time. So you can kiss goodbye to those dreaded crow’s feet once and for all. High street 1 – High end 0.

B.’s new wonder product also instantly blurs out pesky imperfections using optical blurring microspheres dermatologically assessed to immediately reduce the appearance of wrinkles. The wonder ingredient is designed to provide the ultimate immediate result, while most high-end brands use costly combinatorial ingredients to support Tetrapeptide-21, which subsequently increases the product price.

Simon Comins, Superdrug Buying Director said: “As beauty shoppers get savvier with their shopping habits we need to make sure we deliver by offering them the best products and ingredients at price points they can afford.”

Who’d have thought we could get red carpet-worthy skin for just under a tenner, eh?

B. launches in February 2013 exclusively through selected Superdrug stores and can be purchased online here.