"WORKING OUT should become a habit not just a hobby," says Manchester-based entreperneur Deborah Todd. "It has to become a major part of your life to continue seeing results."
"There’s nothing worse than trying to get away with wearing baggy old-tracksuit pants in the gym. Those days are over.”
Todd set up ZAAZEE, a premium activewear brand for women who mean business when getting fit and has been busy communicating her 'pro-fit' message. The online business stocks a collection of capri pants, racer back tops, bra tops and accessories made from quality materials designed to enhance your workout. They're also designed to take you to and from the gym while looking stylish.
"We want to encourage more women to work out and exercise, and feeling great in your gear really helps to motivate you," says Todd. "There’s nothing worse than trying to get away with wearing baggy old-tracksuit pants in the gym. Those days are over.”
Giveaway: ZAAZEE HOODIE
While a keen fitness enthusiast, Todd is aware that post the initial January resolution stage some women's motivation to keep active can waver. ZAAZEE drafts in local fitness buffs to model clothes as a means to keep her customer's motivated and to demonstrate the flexible and adaptable nature of the gymwear.
"ZAAZEE ambassadors include 25-year-old Megan and 40-year-old Debbie who are both personal trainers here in Manchester. I was keen to show real, active women wearing the brand," says Todd.
"I was very particular with how the garments were made. It is a premium brand and a little pricier than some gymwear but they are designed to last and enhance your workouts."
ZAAZEE brand ambassador Megan
She added: “When we launched ZAAZEE, the research showed that women wanted quality garments that they could mix and match with their existing sportswear. They also wanted little branding and, where there was branding, they wanted it kept simple and subtle, so that’s what we have done. The hoodie, for instance, is a simple piece in fabulous colours and we hope people will love it as much as we do."
The entire ZAAZEE collection is produced in a family-run factory in Portugal, hand made by a small team who have been delivering women’s quality sportswear for over a decade.
ZAAZEE has just launched their new 'Amelia' cropped hoodie and have one to giveaway to Confidential readers. Made from 90% cotton and 10% elastane, the Amelia hoodie is comfortable and stretchy, and available in Hot Pink, 'Purple Pout' and Jet Black, and is a great coverall to keep warm before a class and cool down afterwards.
ZAAZEE cropped hoodie in 'purple pout'
"With more and more girls striving to show off killer abs which they have worked super hard for, the Amelia cropped hoodie is just ideal. Or, if you'd prefer to keep your midriff under-wraps for now, layer up over contrasting longer tops from our range."
The Amelia hoodie is available now from www.ZAAZEE.co.uk, priced at £55.00.
Join the ZAAZEE fitness community on Twitter @ZAAZEEUK
