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Here at we want the best for your dog, hence why we are working to change the world of pet food for good. 

Using the information you provide on their age, breed and lifestyle, we get to work creating your dog’s unique kibble recipe. Ensuring your dog gets the right balance of protein, fats, carbohydrates, vitamins and minerals they need in every bite. 

Not only is your dog’s kibble unique to them, so is their price. works out your dog’s daily portions to create your monthly price. 

The best part?
As your dog’s recipe is unique to them, the tailored kibble is optimised to care for each life stage. 

Whilst have the technology to be able to tailor your dog’s kibble, they also understand that dogs, and their owners, enjoy mixing it up with wet food and treats. 

With this in mind, provides a feeding plan which takes into account wet food or treats that you may want to give to your dog. See the difference in your dog, with
75% off your first box + FREE delivery