THE entire first floor of Liverpool's John Lewis - 45,000 sq feet - is to be given over to fashion and beauty brands.
The Liverpool One store will have £4.5million poured into refurbishing the floor to meet “customer demand”.
The substantial new area, which opens on November 13, will include international smoothie n sarnie maker Joe & The Juice and will makes space for a range of new designers and collections.
It will become the first retailer in the city to stock Charlotte Tilbury cosmetics and luxury brands Coach and Longchamp are being introduced.
It will also roll out a new “branded lifestyle concept for womenswear” called FOUND.
“FOUND at John Lewis will introduce a curated edit of existing and new brands across womenswear, accessories, beauty, homeware and technology which will provide a fresh and clear interpretation of the latest trends and lifestyle directions.
“It will be a concise and authoritative John Lewis point of view for fashion and the unique concept will encourage customers to really embrace their sense of discovery,” it says here.
